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NO LONGER DOES ECONOMICS HAVE TO BE DULL OR FRIGHTENING TO STUDENTS! 
Practical Economics in an Ever-Changing World
equips students with a working knowledge base of economics with a
special focus on behavioral and psychological economics and economic
applications and implications of the ever-growing field of
sustainability. The interactive ebook impresses upon readers that
regardless of their future career, economics will play some sort of
role in their profession, because we live in a money-based society.
Students
learn how understanding the science and philosophy behind the economy
can provide them with a clearer picture of not only business, but
politics, international relations, and more. They also learn how
culture, psychology, subconscious games, strategic interaction, global
and local politics, and human emotions all conspire to influence the
economy in different ways. The interactive ebook format allows students
to read the text of each chapter and engage with digital learning
activities throughout—including readings, videos, audio lectures,
lecture transcripts, quizzes, homework assignments, and opportunities
to create an ongoing student guide—all within a single system.
The
book is organized into 25 chapters and features both original material
from the author and editor, Rutherford Johnson, and readings and
contributions from a variety of experts in the field. The opening
chapter explains to students why they need to understand economics to
understand other aspects of our world. Additional chapters discuss
supply and demand, elasticity, cost and production, perfect
competition, monopolies, and behavioral economics in action. Students
read about public goods and public policy, making decisions under
decisions of risk, financial markets, philosophies that influence the
economy, macroeconomics, international trade, how banks work, poverty
and economic inequality, and much more. Providing readers with an
engaging introduction, Practical Economics in an Ever-Changing World is an ideal textbook for foundational courses in economics.
Rutherford
Johnson-Roma-Rus', Ph.D., ALM, M.Sc., FRGS is an international executive leader,
behavioral scientist, economist, and sustainability specialist. Harvard
and Georgia Tech educated with lifelong international, multicultural
experience, he serves as a senior lecturer of economics at the
University of Minnesota’s Crookston campus and a fellow of the
University of Minnesota Institute on the Environment. He holds a Ph.D.
in agricultural economics with focus on behavioral/psychological
economics from the University of Kentucky’s College of Agriculture,
Food, and Environment, a Master of Liberal Arts in the field of
sustainability from the Harvard University Extension School, and a
M.Sc. and B.Sc. in economics and applied physics respectively from the
Georgia Institute of Technology (Georgia Tech). In 2018, he was elected
a fellow of the Royal Geographical Society. In 2022, he was awarded the
International Teaching Excellence Award for Region IV by the
Accreditation Council for Business Schools and Programs. Outside of
academia, he leads an international humanitarian corporation in special
consultative status with the United Nations Economic and Social Council
providing expert policy advice to the UN and government leaders around
the world.
PRACTICAL ECONOMICS IN EVER-CHANGING WORLD IS PUBLISHED BY COGNELLA
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