HARVARD & GEORGIA TECH
EDUCATED WITH LIFELONG INTERNATIONAL, MULTICULTURAL EXPERIENCE
Unlocking the Power of Behavioral Science
1. Understand the Psychology
Behind Financial Decision Making
Gain insights into why people make certain financial choices and learn
how to leverage this knowledge to your advantage. Behavioral science
adds a human element to financial practice and economic theories,
allowing for a more realistic understanding of decision-making
processes. By incorporating psychological insights into economic
analyses, we can make more accurate predictions and develop
Apply Behavioral Insights in Economic Analysis
Discover how behavioral science can enhance economic analysis by
considering human behavior as a key factor. Incorporating psychological
factors into financial and economic models allows for more accurate
better policy recommendations.
Promote Sustainable Practices through Behavioral Interventions
Leverage behavioral science strategies to maximize sustainable
strategies in companies and government. Unlock the potential and
behaviors among individuals, organizations, and communities. By
understanding the motivations behind sustainable actions, you can
design effective policies, practices, and interventions that drive
Look to Tradition to Drive Innovation
might seem counterintutitive to many today, but tradition can provide a
solid foundation upon which new ideas and concepts can be built.
Tradition provides a sense of continuity between past, present, and
future. It connects us with previous generations by carrying forward
their wisdom. We learn from their struggles, triumphs, and
learned. These insights can stimulate our own creative thinking process
and inspire us to come up with fresh ideas.
Take a Global Approach with a Human Focus
Tradition plays a significant role in shaping our identity and
connecting us to our past. A comprehensive perspective on behavioral
established traditions, global trends, and cultural nuances. If you
combine scientific rigor with empathy, you can ensure
that solutions are not only
evidence-based and effective, but also human-centered.
Endorsements and Recommendations
Author of Practical Economics in
an Ever-Changing World
textbook combining behavioral science, sustainability, and economic
to better understand the reality of the world in which we live.
Find out more.
of the 2022 ACBSP Teaching Excellence Award (Region IV)
Fellow of the University of
Minnesota Institute on the Environment
Rutherford Johnson-Roma-Rus', PhD, ALM,
MSc, FRGS is an accomplished leader, educator, behavioral scientist,
and cleric with over 25 years of international diplomatic and executive
experience. He focuses on empowering others to form valuable
collaborations that improve lives.
As an experienced chief
executive and compassionate clergyman, Dr. Rutherford is known for his
positive, data-driven, people-oriented approach that helps teams
surpass expectations. He also has a unique talent for building
relationships with donors. Also, he regularly leads teams that
provide expert policy advice to the United Nations General Assembly and
Economic and Social Council on critical global issues such as
humanitarianism, economics, sustainability, and social
his work, Dr. Rutherford prioritizes authentic diversity, equity, and
inclusion to create a sense of belonging for all individuals. With
versatility gained from experience in government, diplomatic service,
and academia, he effectively turns challenges into opportunities.
Rutherford adapts his leadership style to suit the needs of
organizations and stakeholders while maximizing team effectiveness. His
guidance has propelled several organizations to international
prominence. As an educator, he strives to bring out the best in his
students by preparing them for success beyond the classroom.
Rutherford is also a skilled behavioral scientist specializing in
behavioral economics and psychology. He holds degrees from Harvard
University Extension School, Georgia Institute of Technology, and the
University of Kentucky’s College of Agriculture. Having lived and
worked globally, he maintains a global outlook with a human focus.
Dr. Rutherford is a popular international speaker, consultant,
author whose academic research interests include environmental and
social sustainability as well as behavioral economics and the economics
of culture and religion. He is also a retired high-altitude alpine
mountaineer and mariner with certifications in navigation and maritime
search and rescue.
With a strong dedication to linguistics
related to his heritage and beyond, Dr.Rutherford speaks Italian,
Russian, Spanish, French, German, and Korean at various levels of
Endorsements and Recommendations
and Academic Degrees
Doctor of Philosophy (PhD), Agricultural
(Focus on health information and psychology on financial
University Extension School
Master of Liberal Arts (ALM),
(Focus on policy and social-related sustainability
applications of behavioral analysis.)
Graduate Certificate (Grad. Cert.) in
Corporate Sustainability & Innovation
Graduate Certificate (Grad. Cert.) in
Graduate Certificate (Grad. Cert.) in
Business School Online
Certificate in Sustainable Business
Institute of Technology (Georgia Tech)
Master of Science, School of Economics
Bachelor of Science in Applied Physics
Select Executive and Professional
URRC, Inc. (global humanitarian foundation
in special consultative status with the United Nations ECOSOC)
President and CEO, 2008 – present
University of Minnesota Crookston
Program Lead, International Business,
Senior Faculty – Lecturer of Economics,
Senator, University Senate, 2022 –
present, (University of Minnesota System)
Administrative Senator, 2020-present (University of Minnesota
Member, Term Faculty Advisory Subcommittee,
Faculty Affairs, University Senate (University of Minnesota System)
Member, Systemwide Sustainability
Advisory Council on Diversity
ACBSP Business Accreditation Committee
Adjunct (Research) Professor of Economic
Institute of Technology (Georgia Tech), Atlanta
Visiting Faculty Scholar (School of
International School of Business, Daejeon, South Korea
Assistant Professor of Economics,
Campus Chaplain, 2008-2011
Faculty Activities Committee (2008-2011)
Convergence Management Faculty
Academic Honourary Appointments
Geographical Society, London, U.K.
Fellow, Elected 2018 (FRGS)
Minnesota Institute on the Environment, Minneapolis,
Fellow, Elected 2023
West East Institute
General Conference Chair, 2018-present
e Institut d'Estudis Occitans, Buenos Aires,
Honourary Presiding Chair “de Gabalie”
& Honourary Professor of Liturgy and
R. (2021). Understanding Local Perceptions to Guide Poverty and Housing
Policy: An Urban Planning Case Study in Crookston, Minnesota. Journal
of Urban and Landscape Planning, 6.
Lundbohm, R. &
Johnson, R. (2022). Implications of Hybrid Courses on
Learning of Undergraduate Students and their Anticipated Benefits in a
Post-Pandemic Environment. Transnational
Journal of Business, 7.
R. (2021). Improving Police-Public Conflict Resolution to Improve
Sustainability Decision Strategy. Journal
of Human Resource and
Sustainability Studies, 9(4).
Johnson, R. (2021). Strategic
Behavior and Determining the Direction of United States Climate Policy.
International Business and Cultural Studies, 13.
R., and Walker, E.G. (2021). Willingness to Pay for Recreational Land
Use in Minnesota. International
Journal of Food and Agricultural
Johnson, R. (2018). The Psychology of the Overview Effect and Global
Economic Ethics. Psychology,
R. (2017). An Economic Multipoint Gravitational Model Expression of a
Transactional Analysis Game: An Application to Recreational
Private Land Use Decisions.
Journal of Applied Business Research.
Johnson, R. (2017). Choice Waves and Strategic Interaction. Journal of Technology Research,
R. (2016). A Probabilistic Demand Application in the American Cracker
Journal of Food and Agricultural Economics, 4(3).
Johnson, R. (2015). High altitude mountain economics: Measuring
the effects of extreme conditions on consumer behavior. Journal of
Behavioral Studies in Business, 8.
Johnson, R. (2015). A Spatial
Application of Choice Waves: Decline in Church Giving in the United
States during the Recession.” Journal
of Behavioral Studies in
Business. Vol. 8. 2015.
Johnson, R. (2012). The Choice Wave:
An Alternative Description of Consumer Behavior. Research in Business
and Economics Journal, 5.
Johnson, R. (2011). Can Educators be Motivated by Management by
Objective Systems in Academia? Journal
of Academic Ethics, 9(1).
R., Hu, W., Pagoulatos, A., and Debertin, D. (2011). Response to
General Health Information in the Food Industry: A Panel Case Study in
the Domestic Cracker Market.
Journal of Food Products Marketing, 17(1).
K. and Johnson, R. (2010). On Moral Atrophy and the Global Financial
Crisis. Journal of
Religion and Business Ethics, 1.
(2009). The Loss of Religious Values Following "Excessive Affluence"
and Its Potential Contribution to an Economic Crisis. Proceedings of
the China Taiwan Trans-Sea Economics and Finance Conference.
Fleming, R.A., Johnson, R., and Pagoulatos, A. (2005).
WTA for Consumptive and Non-consumptive Use Access to Private Lands
when Affirmative Responses are Poisson Events. Proceedings of the
W-1133 Regional Project. Salt Lake City, Utah.
Articles in Scientific Magazines
Johnson and R. Barry Johnson. “The Trouble with Changing the Term
‘Statistical Significance [Letter to the Editor].’” Significance. Royal
Statistical Society. December 2019.
Academic Presentations & Seminars
R. and R. Johnson. “Student Preference of Learning Modality and Online
Activities.” ACBSP National Conference. June 2021.
Lundbohm, R. and R. Johnson. “Assessing Learning in Hybrid Courses in
Higher Education.” ACBSP National Conference. June 2020.
Johnson and E. Walker II. “Parallel Rationality in Strategic Land Use
Decisions in the Hospitality Industry.” West East Institute
International Academic Conference. Harvard Faculty Club. Cambridge,
Massachusetts, USA. July/August 2019.
R. Johnson, O. Wieland,
and A. Ahmed. "Reflective Learning: "Assessment Benefits of the Student
Experience at the Global Case Competition at Harvard." Indiana
University Purdue University Assessment Institute Annual Conference.
Indianapolis, Indiana, USA. October 2018.
Walker II, E. Johnson,
R., & Jones, M. D. "Differences among Northwest Minnesota
and non-residents in willingness to pay for regional recreational
activities." 2018 National Outdoor Recreation Conference: Building
Resilient Communities, Environments, and Economies, Burlington, VT.
O. Wieland, R. Johnson, and A. Ahmed. "Reflective
Learning: The Harvard Global Case Competition as a Student Retention
Experience." ACBSP Regional Conference. Minneapolis, Minnesota, USA.
R. Johnson. "Incorporating a Geocultural Dimension
in Classroom Education." 2017 Annual Meeting of the ACBSP. Anaheim,
R. Johnson. "Beyond One-Size-Fits All: Teaching in a
Multicultural Classroom." 2017 Teaching Professor Conference. St.
Louis, Missouri, USA.
Wieland, O.; R. Johnson; and A. Ahmed.
"Reflective Learning: The Journey of the Harvard Global Case
Competition." University of Minnesota Academy of Distinguished
Teachers' Conference. Minneapolis, Minnesota. 27 April 2017.
R. “A Multipoint Gravitational Model Expression of a Subconscious
Transactional Analysis Game.” 2016 International Academic Conference on
Business. Las Vegas, Nevada.
Johnson, R. “Choice Waves and Strategic Interaction.” AABRI
International Academic Conference. Albuquerque, New Mexico. 2016.
Johnson. “A Spatial Economic Analysis of Potential Contributing Factors
to Recent Declines in Church Giving in the United States.” Annual
Conference of the Southeastern Division of the American Association of
Geographers. Athens, Georgia. November 2014.
"Excessive Affluence and Its Potential Contribution to an Economic
Crisis." American Economics Association annual meeting. Atlanta.
R. Johnson. "The Loss of Religious Values
Following "Excessive Affluence" and Its Potential Contribution to an
Economic Crisis." China Taiwan Trans-Sea Economics and Finance
Conference. Suzhou, China. May 2009.
W. Hu, R. Johnson, A.
Pagoulatos, and D. Debertin "Response to General Health Information in
the Food Industry: A Panel Case Study in the Domestic Cracker Market."
Food Distribution Research Society Conference. 2008; Kentucky Economics
Association Conference. 2007.
R. Johnson, S. Vickner, A.
Pagoulatos, and D. Debertin. "Health Media Coverage and Consumer
Choice: A Panel Data Econometric Analysis of the Domestic Cracker
Market." Selected paper at the AAEA National Meeting, Long Beach,
Academic Course Development
internationalized, and added sustainability components to courses in
Microeconomics, Macroeconomics, Business
Analytics, Global Trade Economics, International
Dimensions of Business and Culture, Physics, Mathematics,
Mathematics, and Business, Technology, and the Global Environment.